Lagos State Signage and Advertisement Agency (LASAA), the agency saddled with the mandate to regulate advertisement displays in Lagos State, has released its Y2023 Mobile Advert Stickers for branded vehicles in State.

A statement signed by the Managing Director of LASAA, Prince Adedamola Docemo said the new and improved mobile advert e-sticker will be in force effective from the 1st of January 2023, a development that will render the 2022 sticker invalid, reiterating that the agency is determined to ensure improving the efficiency of the new process.

Docemo explained that the new e-sticker, which was introduced last year, has attracted a lot of commendation from stakeholders, stressing that LASAA will continuously review and improve the mobile advert e-sticker product throughout the year for better and more efficient performance.

According to him, “The Y2023 e-sticker will continue to experience constant upgrades with a Quick Response (QR) code scanner application, which is readable with a simple smartphone. It has also been enhanced with an internal control mechanism, which comes with specialised bar codes and embedded details, including vehicle particulars and serial numbers for authentication”.

He averred that the new e-sticker comes with new improved security features such as anti-counterfeit properties and an authentication system against fraud, emphasising that the level of security implemented for ease of confirmation has improved the process of compliance for the agency’s clients.

While stressing that all branded vehicles statewide will be effectively captured on a mobile advert database, thereby making the agency’s ability to monitor compliance and enforcement work efficiently, Docemo noted that the incidence of fraud would be hugely minimised, adding that non-compliant vehicles will be impounded and grounded, just as he informed clients that upon registration, the e-stickers will be available to them within 48 hours.

The Managing Director, however, declared that LASAA will continue to monitor the activities of unscrupulous persons parading themselves as staff of the Agency as well as those working to frustrate its efforts by selling mobile advert stickers belonging to other States.

He also warned clients and customers who are in the habit of patronising touts to desist from such acts because LASAA’s operation is fully automated and any forged registration will be easily detected, urging all registered clients to install the LASAA verifier app on their smart devices to verify the status of registration of their branded vehicles.

His words: “The LASAA e-sticker Verification App is a reliable platform that allows LASAA field officers or law enforcement agencies to verify the authenticity of brand publications on automobiles in the state. With the verifier app, all information regarding the organisation or individual name, plate number (where applicable), brand type, vehicle type and branding type will be displayed seamlessly to verify the authenticity of the sticker”.

Prince Docemo also expressed appreciation to Governor Babajide Sanwo-Olu for his immense support towards the agency’s initiatives while stressing that clients’ satisfaction is the top priority of the agency.

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