With more investments in the local manufacturing of building products, Nigerians will have access to affordable housing, the General Manager, West Africa Ceramics Limited, Bhaskar Rao, has said.
Rao stated this at the inauguration of two additional exclusive tile showrooms in Port Harcourt and Aba.
He said the firm was partnering building material dealers to support government’s efforts in reviving the manufacturing sector and encouraging patronage of locally produced goods.
According to him, this would afford builders, project owners and other professional stakeholders the opportunity to reduce risk, lower the cost of projects and enjoy a one-stop shop experience of tile applications through the showrooms which also serve as experience centres beyond sales outlets.
Rao said the company would continue to support affordable housing by setting up showrooms to bring its products closer to end users.
He said the opening of the Port Harcourt and Aba showrooms marked the 10th and the 11th showroom, respectively, since the company initiated a strategic manufacturer-dealer partnership framework that had seen the setting up of several showrooms in major commercial cities across the country such as Kano, Nassarawa, Jos, Osogbo, Enugu, Lagos and Abuja.
He said, “The showroom initiative is a response to support government efforts in resuscitating local production through effective distribution network to ensure that products are available at the right time, right place, and at the right price; and the delivery of the products in a way that encourages the consumer to cultivate and sustain the ‘Buy Nigeria’ behaviour.
“People do not just buy products but the collective experiences of product quality, affordability, and reliability delivered; acquired product knowledge and application; unmatched customer services; and all the functional attributes of the product. In Port Harcourt, the company partnered Marchambers International Company Limited, a major building material dealership, while in Aba, we partnered S. Nnadi Commercial Enterprise Nigeria Limited.”
The Chief Executive Officer of Marchambers, Mr Chamberlain Ohazulumeh, was quoted to have said the key focus of the current administration which was to grow the real sector and revive the community of local manufacturer could only be achieved if dealers in the value chain would support the drive.
This, he stressed, was by pushing locally produced goods and services especially when the quality surpassed imported products.
He added, “The 17 million housing deficit however unverified, holds water and requires the collaborative efforts of all stakeholders in the industry to make affordable housing available and cost effective. Partnering WACL, a household name with a formidable mark of quality which surpasses many imported products and brands, is a step towards the support of affordable housing provision.”
The Chief Executive Officer of S. Nnadi Commercial, Mr Sunny Nnadi, also urged the public to support the ‘Buy Nigeria’ campaign.